Mick Liubinskas of Pollenizer brougth his specal brand of focused energy to BootUp Camp and helped the teams though the process of working out the essence of their businesses.
The Polinzer 4 Steps to Focus Nirvana
Once they had focus it was time to find a name, URL and logo
Here are the finalists.
After the teams drafted up first cuts of use cases and wire frames Lisa Herrod from Scenario Seven shared some insights on User Experience and Usability.
The day finshed with a quick business planning session and preparing a work plan for Day 3 - the build day
Day 3
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